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Optimum Advisory for hotel owners

Third-Party & Independent Hotel Management

Third-party hotel management, white label management

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Every engagement is scoped to the property and the owner’s goals.

Guest arriving at a hotel reception

Third-Party & Independent Hotel Management

Independent Hotel Management, often also referred to as third-party or white-label hotel management, is a partnership model that allows property owners and brands to leverage the expertise of an experienced hotel management company without compromising their own brand identity, spending massively to adhere to an operator's brand standards, and losing control of their assets. It provides a seamless and customizable solution that combines the strengths of both parties to create a winning formula for success.

  • Technical Services: We deliver and conduct Concept Briefs and Feasibilities, Architectural & ID Reviews, OPEX & FFE specifications and Reviews, Project Management & Critical Path Reviews.
  • Brand Selection: We operate owner branded hotels or conduct a rigorous and thorough brand selection process, negotiate preferable franchise contracts terms resulting in significant savings and then drive franchise systems to excel.
  • Financial Due Diligence: We crunch the numbers, capital stack, cash flow projections, working capital, pre-opening budgets for lenders and/or other bank loan requirements. We create a hotel business plan that supports the owner’s investment and assists in capital raising, and return of investment projections.
  • Pre and Soft opening Services: Pre-opening & Operational Budgeting, POMS selection, Manning and Training and Pre and soft opening Sales & Marketing planning and implementation including website, booking engine, OTA registration etc.
  • Complete Management: After having executed a successful product launch we provide ongoing management, train staff, implement SOPs, maintain standards, conduct audits, deliver financial reports and most importantly - delight guests.
  • Human Resources Management: We recruit a winning Management Team and set up the organization structure as well as ensure a complete training program is in place.
  • IT Systems and Management Procedures: We ensure a smooth and profitable operation by implementing Sales & Marketing, Accounting & Operation Systems and Procedures.
  • Asset Management: We ensure that all assets are well maintained and protected. We place particular importance on a structured preventive maintenance program.

What hotel management covers

  1. Hotel ManagementOur flexible Hotel Management contracts for franchised and independent hotels and our passionate, hands-on approach deliver industry-leading GOPs.
  2. Market PositioningPositioning based on location, size, market and competitive set.
  3. Product DevelopmentDefine the guest segmentation and the type and style of operation.
  4. Strategic PlanningWe create a hotel business plan that supports the owner’s investment and assists in capital raising, due diligence and return of investment projections.
  5. Close Cooperation with OwnersWe make the owners dream and vision a reality, we listen and make it work.
  6. Financial PlanningWe crunch the numbers, capital stack, cashflow projections, working capital, pre-opening budgets for lenders and/or other bank loan requirements.
  7. Sales & Marketing ManagementWe develop an effective sales and marketing plan to ensure that each property can maximize their revenues.
  8. Guest SatisfactionBuilding guest satisfaction is at the core of our work. We build the appropriate procedures and training structures to international standards.
  9. Human Resource ManagementWe recruit a winning Management Team and set up the organization structure as well as ensure a complete training program is in place.
  10. Accountability and Cost ManagementWe ensure a profitable operation with clear targets and accountabilities with a focus on both revenue generation and cost management.
  11. IT Systems and Management ProceduresWe ensure a smooth and profitable operation by implementing Sales & Marketing, Accounting & Operation Systems and Procedures.
  12. Property ManagementWe ensure that all assets are well maintained and protected. We place particular importance on a structured preventive maintenance program.

In practice

Caravelle Hotel Saigon335 keys · 5-star. Management, renovation project management

Request a proposal

Tell us about your project and what you want to achieve. We will come back with a proposal shaped around it.

info@optimum-hospitality.net